“Instead, they need to adapt to a more unfamiliar mindset that starts with empathy for the user and combines those insights with what’s technologically feasible and economically viable. ” “It’s people and their experiences that drive business change.”
However, businesses rely on data as the critical input, believing that a problem lies with a piece of equipment, system, or process, without thinking about who is operating, managing, and using those systems.
With a human-centered approach, businesses can minimize the uncertainty and risk that innovation often brings:

“Design thinking is just a buzzword unless it’s used to focus on the right problem first and deliver meaningful, highly functional solutions supported by traditional business metrics.”

Another reason business transformation can fail is because different parts of an organization need to work together cohesively. It takes strong collaboration to identify the cause of a problem and develop a successful solution. With contradictory motivations and agendas at play, this can sometimes be impossible. Design thinking eradicates this problem by providing everyone with a shared communication framework: “With a common language and business goal, design and technology requirements can be aligned much more easily.”